Experience the Smart Way to Manage Time
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- Receive notifications right on your wrist.
- Measure your workouts and track your activities.
- Mix & match to reflect your personal style.
A Watch for Every Budget
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Apple Watch Series 6
From $399
- 44mm or 40mm case size​
- Retina display
- Water Resistant
- Heart Rate Monitor
- GPS
- Cellular
- Family Setup
- Always-On display
- Blood Oxygen app
Apple Watch SE
From $279
- 44mm or 40mm case size​
- Retina display
- Water Resistant
- Heart Rate Monitor
- GPS
- Cellular
- Family Setup
- Always-On display
- Blood Oxygen app​
Apple Watch Series 3
From $199
- 44mm or 40mm case size​
- Retina display
- Water Resistant
- Heart Rate Monitor
- GPS
- Cellular​
- Family Setup​
- Always-On display
- Blood Oxygen app​
Why the Apple Watch is the Perfect Companion
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Health Monitor
Measure your blood oxygen level, take an EKG, meet your sleep goals, live a healthier lifestyle.
Activity Tracker
Keep track of your workouts, see your fitness metrics anytime, stay motivated and active.
Interchangeable Straps
Match it to your outfit, your mood or the occasion. Pick a face watch to fit the style.
Wireless Music
Listen to your favorite songs or podcasts right from your watch while keeping your hands free.
Seamless Connectivity
Connect and sync with any iPhone model. Pair it with any AirPods or any other Bluetooth headphones.
Unlimited Styles
Match it to your outfit, your mood or the occasion. Pick a face watch to fit the style.
Mix & Match
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watchOS 7
Watch the video to find out what's new
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See what Others are Saying
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Get more from your Apple Watch
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A strap for every occasion
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Effortlessly listen to music
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Try a services bundle
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Trade in your old Apple Watch
Get a deal for your new Apple Watch when you trade in your old one.